Last updated: 11 October 2026
HydroText Agency is a trading name of [Legal business name][, a company registered in England and Wales, company number XXXXXXXX - delete if sole trader], based in Guildford, Surrey. Our address is [Business address].
For the personal information described in sections 2 and 3, we are the controller. You can contact us about anything in this policy at [Contact email]. Our ICO registration number is [ICO registration number].
When you enquire about or sign up for our services (for example, through our onboarding form), we collect:
When you visit our pages we may collect technical information such as your IP address, browser type, device and the pages you view. See section 9 for cookies.
While we provide our service we keep records such as call and message logs, appointment details and account activity.
| What we use it for | Lawful basis |
|---|---|
| Setting up and running your HydroText system, and providing support | Contract |
| Contacting you about your onboarding, account and service updates | Contract / legitimate interests |
| Billing, accounting and keeping business records | Contract / legal obligation |
| Improving our services and keeping our systems secure | Legitimate interests |
| Sending you marketing about our own services (you can opt out at any time) | Legitimate interests / consent where required |
| Complying with the law and dealing with legal claims | Legal obligation / legitimate interests |
Our service handles information about our clients' own customers, for example the phone numbers of people who call a client, text conversations, bookings and review requests. For that information our client is the controller and we act as their processor. We only use it to provide the service, on our client's instructions, under the data processing terms in our Terms of Service. If you are a customer of one of our clients and have a question about your data, please contact that business directly. We will help them respond.
We do not sell your personal information. We share it only with trusted providers who help us run our business, under contracts that require them to protect it:
Some of our providers, including HighLevel, store or process data in the United States. Where your information is transferred outside the UK, we make sure it is protected by an approved safeguard, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses.
We use access controls, strong passwords and two-factor authentication, and we only give access to people who need it. Our providers use industry-standard security, including encryption in transit. No system is completely secure, but we will tell you and the ICO about a serious breach where the law requires it.
Our pages use cookies and similar technologies that are needed for them to work, such as remembering form progress. If we use analytics or advertising cookies, we will ask for your consent first and you can change your choice at any time.
You have the right to:
To use any of these rights, email [Contact email]. We will respond within one month. There is normally no charge.
If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.